Ever wandered into a conversation with your print supplier and he brings up the topic of “GSM”? We’ve all been there. While the term may seem foreign at first, it is actually quite easy to understand.
“GSM” is an acronym for “Grams per Square Meter”, a metric in print that specifies the quality of the paper for a particular print job. The lower the associated GSM number, the lighter the paper, and the flip-side of a higher GSM number translates to heavier paper. It is important to understand GSM, as well as the industry standard when it comes to a printing requirement.
It is imperative to start the process by first deciding what is the type of finish you are looking for your print job, whether you’re looking to print books, brochures, flyers, leaflets, business cards or product packaging. GSM requirements vary from print job to print job, and we’ve provided you with a straightforward and easy-to-understand guide below on what is the generally used for the common print jobs in the industry to give you an overview of what to look out for.
Paper Weights and Associated Usage
Once you have a good grasp of the role that GSM plays, you will be able to define and customise specific finishing for your various print jobs and be able to make more efficient use of your marketing dollars.
Feel free to have a chat with us if you’re looking for a professional and experienced printer to assist you with your next print job. With over 24 years of experience in the print industry serving thousands of customers, we will be able to provide you with all the support you need for your print job, from paper selection, to GSM, to type of finishing and more.